ASOS Africa

Prints are still going to be hot stuff in SS10 and right on cue ASOS launches its Africa range which has been designed, sourced and produced in collaboration with several African small communities. This collection will be housed in the sites new Green Room marketplace which will bring together brands which highlight the promotion of people and the planet. Other brands in this collection include People Tree, Slow Motion and Melissa.
So if you are feeling a little guilty about spending too much on clothes this is the perfect excuse!
The Maxi dress will be perfect for Summer (if it ever comes!) with a denim jacket, there is a cute play suit and I love the little pink shorts...eek I see another spending spree on the horizon!

Maxi Dress Yes or No

The maxi dress is again making a comeback this summer. Whilst only the brave of us wore these last summer we seem a bit more inclined to give it another go this year.
Its a hard look to pull off, you either look like a earth goddess in this or an old frump at a summer wedding! I think the hardest thing to pull of with this look is what you wear when the sun goes in and those bare shoulders are starting to freeze, there are only a few options:

• A scarf / pashmina (The problem with this is you do actually look like you are coming from a wedding or ball. Basically it looks shit so stop doing it!)


• The cardigan (Sounds simple but it is actually quiet difficult, a long one will probably swamp you and make it look like your clothes are too big, a short one can work but short cardigans are a bit naff!)


• Denim jacket / Blazer (I personally think these 2 are the best options when trying to add a top to a maxi dress as it adds a bit of edginess to the floaty dress look) - see Nicole Richie in the picture she pulls it off

I am loving the vintage 70's floral maxi dress in the picture, I found this one on http://www.ballyhoovintage.com/ but it had unfortunately been sold already so I'll just have to keep my eye out for another one. Also the 70's pattern is pretty cool, I'll have to get sewing.