Fearne for Very.co.uk
Fearne Cotton is one of the latest in a long line of celebrities to collaborate with a brand to make her own fashion line. Fearne has teamed up with very.co.uk to produce a very simple capsule range - and that's the problem, it is very very simple just basically consisting of skinny jeans, stripy tops and black skirts. There is a nice red duffel coat in the collection RRP £75 and a jumper dress RRP £35 but to be honest you can get better and cheaper fashion in any regular high street store so I can't see this taking off. Have a look and see what you think @ www.very.co.uk. You would have thought with Fearne's supposed love of art and fashion that she could have come up with something a little more adventurous than this!